This document updated: 19/04/2011
Collection of Information
Empire Avenue will collect information of three types about you: (1) Personal Information, (2) Web Site Information, and (3) Third Party Information.
- Personal Information refers to information that you provide us directly (i.e. through the forms on the site). This includes but is not limited to your name, photo, your date of birth, your e-mail address, your country, your interests, your profile information etc.
- Web Site Information is information that Empire Avenue collects about you during use of the Website. This can be information obtained from posts on your profile pages, your private messaging, and other account activity. It may also be collected about you from the messages and posts and account activity of others regarding you. It also includes information like your browser type and IP address. We may use "cookies" to help us store and collect other information based on your browsing.
- When you register as a Registered User, Empire Avenue will enable you to provide us with your login information for various third party sites (including but not limited to Facebook, Twitter, Flickr and your Blog site). Empire Avenue will then access your account and gather all necessary information from these third party sites as dictated by your Privacy Settings on those sites and as required in providing scores, recommendations and share prices. This information is called Third Party Information. We will remove this Third Party Information from our system after a certain period of time (currently set at a month).
The information set out in subparagraphs (2) and (3) above will be gathered by an automated system and will not be available in its original format unless you have given us explicit permission via your Privacy Settings.
Children Under Age 13
Empire Avenue does not knowingly collect or solicit personal information from anyone under the age of 13 or knowingly allow such persons to register. If you are under 13, please do not attempt to register with Empire Avenue or send any information about yourself to us, including your name, address, telephone number, or email address. In the event that we learn that we have collected personal information from a child under age 13 without verification of parental consent, we will delete any personal information as quickly as possible. If you believe that we might have any information from or about a child under 13, please contact us at firstname.lastname@example.org
Internal Use of Information
When you use Empire Avenue, certain information you post or share with third parties (e.g., a friend or someone in your network), such as Personal Information, comments, messages, photos, videos, or other information, may be shared with other users in accordance with the Privacy Settings you select. Information regarding your network scores and your Empire Avenue virtual stock price may be shared and searchable through your public profile to services and users outside of Empire Avenue. However, the information available on your Empire Avenue public profile can be controlled, or the profile disabled, in your personal Privacy Settings.
In addition to this, Empire Avenue reserves the right to access, utilize, and reproduce personal information it collects about you, though it will obey any restrictions set up in your Privacy Settings.
We may use your name and contact information to send you notifications regarding changes to our service or new services offered by Empire Avenue that we think you may find valuable.
If you choose to use our invitation service to tell a friend about our site, we will ask you for information needed to send the invitation, such as your friend's email address. We will send your friend an email or instant message in your name inviting him or her to visit the site, and may send up to two reminders to them. Empire Avenue stores this information to send invitations and reminders.
Sharing of Information with Third Parties
Empire Avenue engages certain trusted third parties to perform functions and provide services including, without limitation, hosting, maintenance, and database storage and management, Empire Avenue will share your personally identifiable information with these third parties, but only to the extent necessary to perform these functions and provide such services, and only pursuant to binding contractual obligations requiring such third parties to maintain the privacy and security of your data.
Changing or Removing Information
Access and control over your personal information on the Web Site is readily available to you through the profile editing tools. Empire Avenue users may modify or delete any of their profile information at any time by logging into their account. Information will be updated immediately. Individuals who wish to deactivate their Empire Avenue account may do soon the Settings pages. Removed Personal Information may persist in backup copies for a reasonable period of time but will not be generally available to members of Empire Avenue. It may also remain viewable in cached and archived pages or if other users have copied or stored your User Content.
Where you make use of the communication features of the service to share information with other individuals on the Web Site, however, (e.g., sending a personal message to another Web Site user) you generally cannot remove such communications.
Empire Avenue takes appropriate precautions to protect the Information of all of our users. Your account information is located on a secured server behind a firewall. If you have any questions about the security of the Empire Avenue Web Site, please contact us through the Help Centre.
Contacting the Web Site
This document updated: 19/04/2011
A cookie is a piece of data stored on the user's computer tied to information about the user. We use session ID cookies to confirm that users are logged in. These cookies terminate once the user closes the browser. By default, we use a persistent cookie that stores your login ID (but not your password) to make it easier for you to login when you come back to Empire Avenue. You can remove or block this cookie using the settings in your browser if you want to disable this convenience feature.